ADVERTISE WITH BORICUA ONLINE
Connect Your Brand With People Exploring Puerto Rico
Targeted Advertising Across Puerto Rico-Focused Content
Reach people actively exploring Puerto Rico through bilingual English and Spanish content covering municipalities, beaches, attractions, food, culture, festivals, history and travel.
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Why Businesses Advertise With Boricua Online
Reach people actively exploring Puerto Rico through targeted bilingual content.
Boricua Online helps businesses connect with audiences researching Puerto Rico's municipalities, beaches, attractions, restaurants, culture, festivals, local services, and travel destinations. Advertise by category, region, municipality, page topic, individual article, or language to place your business in front of the audiences most relevant to your products or services.
Bilingual Reach
Reach audiences through both English and Spanish content across Puerto Rico-focused pages, guides, and destination articles.
Targeted Visibility
Advertise by municipality, region, category, page topic, or individual article so your business appears alongside the content most relevant to your audience.
Qualified Audience
Reach travelers, residents, and people actively researching Puerto Rico's destinations, attractions, restaurants, local businesses, culture, and experiences.
ADVERTISING OPPORTUNITIES
Advertising Opportunities
Choose from premium banner placements, sponsorships, featured listings, and sponsored content designed to connect your business with people actively exploring Puerto Rico. Whether you want island-wide visibility or highly targeted exposure, Boricua Online offers flexible advertising solutions for businesses of all sizes.
Leaderboard Banner
Displayed at the top of selected pages for strong visibility as visitors begin exploring Puerto Rico content.
In-Content Banner
Integrated naturally within articles and guides to reach users while they are actively reading and planning.
Sidebar Banner
A desktop sidebar placement that remains visible beside relevant content throughout the browsing experience.
Municipality Sponsor
Promote your business across content related to a specific Puerto Rico municipality, with featured visibility and multiple placement options for visitors interested in that location.
Category Sponsor
Sponsor an entire content category such as Beaches, Attractions, Restaurants, Culture, Festivals, or Travel.
Sponsored Content
Promote your business through sponsored articles, featured listings, destination guides, or custom campaigns.
*Images shown are illustrative examples of available advertising opportunities. Actual placement and appearance may vary by page layout, campaign targeting, device type, and inventory.
AD SPECS
Available Ad Sizes
Boricua Online offers desktop and mobile advertising formats designed to fit targeted content across the site. Final placement depends on page layout, campaign targeting, language, device type, and current inventory.
Top-of-page placement below the navigation on selected pages.
Placed within articles and guides while visitors are actively reading and exploring Puerto Rico content.
Included as the mobile version when the 940 × 100 Leaderboard is selected.
Desktop sidebar placement displayed alongside relevant content.
Need help creating your ad? Boricua Online can provide ad design and creative support, including guidance on approved sizes, placement options, and campaign setup.
ADVERTISING PACKAGES
Flexible Packages for Every Campaign
Choose the level of visibility that fits your goals, audience, and budget. Packages can target specific categories, regions, municipalities, articles, and language versions across Boricua Online.
Starter
Get Started with Targeted Exposure
A great option for small businesses testing targeted advertising.
- 1 ad placement
- Choose from available ad formats
- Same placement on each selected eligible page
- Up to 3 related pages/articles
- English or Spanish
- Rotating / non-exclusive placement
Featured
More Visibility Across Key Content
A good fit for businesses that want broader targeted visibility.
- 2 ad placements
- Choose from available ad formats
- Same placements on each selected eligible page
- Up to 6 related pages/articles
- English or Spanish
- Rotating / non-exclusive placement
Premium
Maximum Exposure for Greater Results
For businesses that want stronger visibility across more targeted content.
- 3 ad placements
- Choose from available ad formats
- Same placements on each selected eligible page
- Up to 10 related pages/articles
- English + Spanish
- Rotating / non-exclusive placement
Town / Municipio Sponsor
Own More Visibility in One Municipality
Reach visitors exploring a specific Puerto Rico town or municipio.
- Multiple ad placements
- Choose from available ad formats
- Up to 10 related municipality pages/articles
- Placements across selected municipality content
- Featured local business visibility
- English + Spanish
Regional Sponsor
Expand Your Reach Across a Region
Build stronger visibility across selected municipalities and related regional content.
- Multiple ad placements
- Choose from available ad formats
- Up to 15 related pages/articles
- Coverage across multiple municipalities within one region
- Regional category/topic targeting
- Featured sponsor visibility across selected regional content
- English + Spanish
Custom Campaign
Built Around Your Campaign Goals
Create a campaign tailored to your audience, targeting, content, and placement needs.
- Custom placement mix
- Choose from available ad formats
- Category, region, municipality, topic, or article targeting
- English, Spanish, or both
- Sponsored content / featured listings available
- Custom campaign scope and duration
Placement Note: Placement count refers to the number of ad formats included in the package. Selected placements may run across the eligible pages or articles included in the campaign. Final placement depends on page layout, campaign targeting, language, device type, and current inventory.
3-Month Prepaid Rate: Discounted prepaid pricing applies to the full 3-month campaign term. Regular monthly pricing is available as a separate month-to-month option.
Launch Creative Bonus: Basic ad design and creative support are included with qualifying launch campaigns.
CAMPAIGN TARGETING
Reach the Right Audience With Precise Targeting
Boricua Online campaigns can be tailored around the Puerto Rico content most relevant to your business, helping your advertising appear in front of visitors already exploring related destinations, topics, and experiences.
Category
Target content such as Beaches, Attractions, Food, Culture, Festivals, and Travel.
Region
Reach visitors exploring Puerto Rico’s Metro, North, South, East, West, or Central regions.
Municipality
Focus your campaign on one or more specific Puerto Rico towns or municipios.
Page Topic
Place your advertising alongside content related to a specific subject or visitor interest.
Individual Article
Target selected high-relevance articles or guides.
Language
Choose English, Spanish, or both depending on the package and campaign.
Start Your Boricua Online Advertising Campaign
Tell us about your business, audience, and goals. We’ll help you select the right package, targeting, and ad formats.
Already Selected Your Advertising Package?
COMPLETE YOUR ADVERTISING PAYMENTDon’t have an ad ready yet? Basic ad design and creative support are included with qualifying launch campaigns.